OKINAWA: A Journey to Discovery

The charm of Okinawa with its unique culture

Japan, which hosts the 2025 World Exposition (Osaka-Kansai Expo, from April 13th to October 13th), is a long archipelago stretching from north to south. Its charm lies in the diverse climates, landscapes, and deep-rooted cultures unique to each region, shaped through a long history. Okinawa is located at the southwestern tip of Japan and is about 2 hours and 10 minutes by domestic flight from Osaka where the World Exposition will be held. Here, we introduce what Okinawa has to offer, in 3 articles: Awamori and Food Culture, Traditional Culture, and Experience in Nature.

okinawa
japan
Domestic Flights
Haneda Airport, Tokyo 2 h 50 min
Kansai International Airport, Osaka 2 h 15 min
Osaka Itami Airport, Osaka 2 h 15 min
Kobe Airport, Hyogo 2 h 15 min
Fukuoka Airport, Fukuoka 1 h 55 min

OKINAWA: A Journey to Discovery

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Awamori and Food Culture

Awamori and Food Culture

Subtropical Islands in Japan - The Former Ryukyu Kingdom Timeless Fine Liquor and Cuisine

Japan, which hosts the 2025 World Exposition (Osaka-Kansai Expo, from April 13th to October 13th), is a long archipelago stretching from north to south. Its charm lies in the diverse climates, landscapes, and deep-rooted cultures unique to each region, shaped through a long history. Okinawa Prefecture, located at the southwestern tip of Japan, is characterized by its subtropical climate and beautiful nature, including World Natural Heritage forests, white sandy beaches, and emerald green seas. Spanning approximately 1000km east to west and 400km north to south, this maritime area consists of the main island of Okinawa and 38 inhabited remote islands, in which the independent Ryukyu Kingdom once thrived for 450 years between China and Japan.

During the Ryukyu Kingdom era (1429-1879), a unique food culture developed to entertain envoys from China and Japan - countries with which the kingdom maintained tributary relationships - and to enrich the lives of royalty and nobility. The most representative examples of this are Awamori and Ryukyu cuisine.

In Okinawa, ground battles between Japanese and American forces took place at the end of World War II, resulting in the loss of storage jars in distilleries containing long-aged Awamori, some of which had been maturing for over 100 years. Nevertheless, after the war, traditions were revived by people who valued the culture, and currently, 46 distilleries are dedicated to Awamori production. In 2024, “traditional knowledge and skills of Sake-making with Koji mold in Japan (*)” including those used in Awamori production along with Japanese Sake and other beverages, were inscribed on the UNESCO Intangible Cultural Heritage list.

“Awamori production was introduced from other countries around the 15th century, and it is believed to have evolved uniquely under the environment of Okinawa into what it is today. Its main characteristic is the use of the black Koji mold which enabled year-round production of Awamori even in the warm climate of Okinawa,” explains Akira Nakazato of Mizuho Shuzo, the oldest distillery (established in 1848) in Shuri, the ancient capital and birthplace of Awamori.

Awamori, made using only black Koji mold, yeast and water, undergoes a change in flavour and aroma through long-term aging, resulting in a mellow and sweet aged Awamori. Mizuho Shuzo’s “Royal Mizuho 5 Years Old” won awards at the IWSC, a world-class competition that has been running for over 50 years.

* Refers to Sake brewing techniques developed by master brewers and brewery workers based on experience, using traditional Koji molds, originating from the era before modern science was established and widely adopted.

"KOKUTO DE LEQUIO", "MIZUHO(Awamori)", and "THE OKINAWA ISLANDS RUM".
Awamori special characteristic is the use of the black Koji.

In recent years, Nakazato has also started producing rum. Okinawa is one of Japan’s leading sugarcane-producing regions, and brown sugar made by boiling down the pressed juice is a specialty of eight remote islands. He has developed eight unique rums, each capturing the terroir of eight remote islands, as well as THE OKINAWA ISLANDS RUM, made with a blend of eight different types of brown sugar. He has also created liqueurs made from brown sugar and Awamori, and craft rum infused with Okinawan citrus and herbs.

Okinawa’s climate supports not only sugarcane but also a variety of unique island vegetables such as taro, bitter melon, loofah, winter melon, bitter lettuce, and island scallions, as well as fish and seaweed from nearby waters, and pork, of which every part is said to be edible - “everything but the oink” as the saying goes.

Ryukyu cuisine was born from these diverse ingredients. The royal chefs of the Ryukyu Kingdom fused Chinese and Japanese culinary traditions to create numerous unique dishes, which eventually spread to the general public. It is characterised by the wisdom of skillfully combining local ingredients and the cooking techniques that bring out their full potential. This is based on the ancient concept of “Nuchigusui (meaning food as medicine).”

Naturally, it pairs excellently with Awamori. Fresh Sashimi goes well with Awamori diluted with water to bring out the rice flavor. Sweet and savory Rafute (Okinawan braised pork belly) goes well with the complexity of aged Awamori. The pairing possibilities are endless.

“Mineral-rich but bitter medicinal herbs become delicious when eaten with Sashimi after being soaked in water to remove their bitterness. Pork is boiled for about six hours to remove excess fat, making it so tender it can be cut with chopsticks.” says Kazuko Shimoji, a Ryukyu Culinary Instructor at Kuninda Naha, which serves traditional Ryukyu cuisine.

The diverse soil and water of the subtropical islands, the blazing sun, and the minerals carried by the sea breeze create Okinawa’s terroir. Combined with a rich culture that has continued since the Ryukyu Kingdom, Okinawa offers the pleasure of tasting dishes and drinks that encapsulate the essence of the land.

Top image: Thai long-grain rice, which serves as the primary ingredient in Awamori production.
Bottom image: traditional Ryukyu cuisine.
Akira Nakazato(Mizuho Shuzo
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Traditional Culture

Traditional Culture

500 Years of Dyeing Tradition
in Okinawa
Ryukyu Bingata
of the Ryukyu Kingdom

Japan, which hosts the 2025 World Exposition (Osaka-Kansai Expo, from April 13th to October 13th), is a long archipelago stretching from north to south. Its charm lies in the diverse climates, landscapes, and deep-rooted cultures unique to each region, shaped through a long history.

Ryukyu Kingdom once thrived in Okinawa, which is located at the southwestern tip of Japan and is about 2 hours and 10 minutes by domestic flight from Osaka where the World Exposition will be held. Ryukyu Kingdom flourished for 450 years through trade with Asian nations and tributary relationships with China and Japan, and during this period, a unique dyeing culture called Ryukyu Bingata was born. Bingata is a traditional textile art, developed for royal attire and trade goods, and is regarded as one of Japan’s highest dyeing techniques alongside Kyoto’s Kyo-Yuzen and Tokyo’s Edo Komon. Even today, Bingata remains a prized material in the world of Kimono, which is a representative aspect of Japanese culture.

Bingata is characterized by its high saturation using pigments, and its eclectic patterns influenced by diverse cultures. During the Ryukyu Kingdom era, the designs were strictly controlled by a royal office called Kaizuri Bugyosho, while the dyeing process was entrusted to selected master artisans. This ensured that Bingata was clearly distinguished from Kimono worn by general public.

“Kataoki”
The pattern will be transferred to the fabric, creating areas that resist dye, allowing for precise color application later.
“Mizumoto”
The starched fabric is soaked in water to soften the starch, and then the starch is removed slowly and carefully.

Toma Chinen, a 10th generation craftsman from the Shimujibumura-Chinen family, one of the three families that served the royal government, says

“In any traditional craft, colors in their land naturally find their way into the work. For Bingata, it’s the vivid colors which reflect Okinawa’s intense sunlight. Historically, Bingata also served as a diplomatic tool to reflect the monarch’s prestige and to showcase the Kingdom’s cultural richness and technical capability. These factors contributed to the development of the dazzling high-saturation dyeing tradition.”

The designs of Bingata illustrate the Ryukyu Kingdom, which was a crossroads of various cultures, including Japan and China.

“Japanese seasonal symbols like plum blossoms and snow coexist with Chinese mythical creatures such as dragons and phoenixes. The exclusive use of yellow by royalty reflects China’s Five Elements philosophy, where yellow represents the center. Bingata used in religious rituals often depicted birds and butterflies descending from heaven, embodying Ryukyuan spiritual beliefs.”

Ryukyu Bingata symbolizes the maritime Kingdom’s prosperity through trade and royal culture.

Bingata nurtured under the Ryukyu Kingdom has been passed down through generations, overcoming hardships such as the annexation of Okinawa by Japan and the devastating ground battle of Okinawa during World War II. “Bingata is still dyed by hand. Its charm lies in its stark contrast to the mass-production and consumption-driven apparel industry that prioritizes economic efficiency,” says Shinji Odo, Secretary-General of the Ryukyu Bingata Preservation and Expansion Consortium.

He is also the CEO of BAGASSE UPCYCLE, a company offering a sharing service of Kariyushi wear (*), and collaborates with Chinen to develop Kariyushi wear using classical Bingata patterns. Using fabric upcycled from sugarcane bagasse, Odo proposes innovative concepts and fashion lifestyles that challenge the conventional norms of the apparel industry.

“Bingata was never intended to be consumed. Artisans have always been mindful of its roots and heritage, formed as Bingata passed down through generations after being presented to the royal family. The concept of upcycling, which promotes resource circulation, aligns closely with the philosophy of Bingata. Through these initiatives, we aim to create new demand and continue dyeing, believing that someone in the future will inherit this culture and technique,” says Chinen.

The 500-year history and future of Bingata, ceaselessly woven in Okinawa, teach us about the sustainable relationship between people and resource.

(*) Kariyushi means “auspicious” or “celebratory” in Okinawan dialect

Top image: “Irosashi”
Coloring the pattern with pigments.
Bottom image: Bingata is characterized by its high saturation using pigments, and its eclectic patterns influenced by diverse cultures.
Akira Nakazato(Mizuho Shuzo)